martes, 13 de noviembre de 2012

Is it necessary to go so far?

Yesterday I read in the online version of a fashion magazine that a glamorous trip would be to go to Tuscany. 

When I finished reading it I kept thinking, “is it necessary to go so far?” In Spain we have many wine regions, with top quality wines, restaurants with Michelin star chefs, wineries with architectural grandeur, truly dreamy landscapes.

So why go to Tuscany to Napa Valley or anywhere else rather than Spain? It really annoys me.
The problem with the Spanish is that unless it’s a party, an omelette or ‘tinto de verano Don Simon’, we do not know how to sell ourselves. Like it or not.

Who is to blame? Better not to give names, but yes, "some people" appear not to have noticed that tourism is changing rapidly. Ladies and Gentlemen, we should do something or we will become further out of touch as "Third class tourism".

Ayer leí en la versión online de una revista de moda que un viaje glamuroso sería irse a la Toscana. Cuando terminé de leerlo me quedé pensando, "es necesario irse tan lejos"? 

En España tenemos muchas zonas vitivinícolas, con vinos de primerísima calidad, restaurantes con chefs de estrella Michelín, bodegas con grandiosidad arquitectónica, paisajes verdaderamente de ensueño.

Entonces, por qué irse a La Toscana, a Napa Valley o a cualquier otro sitio antes que a España? Realmente me indigna. El problema de los españoles es que a no ser que sea fiesta, tortilla de patatas o tinto de verano don Simón, no sabemos vendernos. Nos guste o no es así.

Quién tiene la culpa? Si los súper entendidos son conscientes de que las experiencias que busca el turista están cambiando, por qué no cambiamos a la misma velocidad que ellas. Señores y Señoras o hacemos algo o nos convertiremos en la Torrevieja mundial.

Really? Just this? OMFG.

domingo, 4 de noviembre de 2012

Wine tourism and gastronomy go hand in hand

I've been over a month mulling over the same idea in my head that if I don’t do something with it, it will disappear. It has to do with wine tourism and gastronomy and how they complement one another in an intense way that allows the tourist to experience things with all five senses.

It’s trying to sell an experience that catches attention with its mystery of flavors, aromas, sensations, colors, textures and history.

If there is something Americans do well it is telling stories and doing things in an easier and more accessible way- so that whoever wants to can enjoy the product. Why in Spain, with base products of such quality, some of the best cuisine in the world, ancient cellars, modern and dreamy landscapes, fine wines at a very reasonable price, hotels in conditions, do we tell our story so badly?

On recent visits to wineries that I have seen I could not have been more bored, it is always the same, it seems that they want to prove to each other that they are best because their way of making wine is more traditional or because they use the latest technologies ... Stop it, ladies and gentlemen! Let's do something together (wineries, restaurants, hotels, transport services ... etc..) Something that makes the tourists get caught up in the excitement of the wine, its culture and find a way of marrying it to our premier culinary culture.

Experiences… this is the keyword.